CURAS / BUSINESS

Sue Mercado Realty

Austin, Texas · Luxury Real Estate

suemercadorealty.lovable.app

THE OBSERVATION

Sue Mercado has been a Real Estate Broker in Austin for seventeen years. Certified Luxury Home Specialist. Certified Negotiation Expert. One hundred percent referral based — every single client sent by someone who trusted her enough to put their name on it. She knows Austin the way only a born and raised Austinite can. The original site was a WordPress build on Elementor — a bio page dressed up as a brand. The copy was warm and the credentials were real but nothing about it communicated luxury. Nothing communicated discretion. Nothing made you feel like you were in the right hands for an $8,000,000 transaction. We saw it. We fixed it.

THE THINKING

A referral-only luxury broker with seventeen years in Austin and listings from $4.895M to $8.4M deserved a site that felt like her practice — unhurried, discreet, and deeply personal. Not a property search engine. Not a brokerage template. A singular introduction to one agent who knows this city better than almost anyone. The hero opens on a luxury Austin home with a pool. Her accreditations — Certified Luxury Home Specialist, Certified Negotiation Expert — are present but never loud. Three featured listings presented as curated objects, not MLS entries. A three-step process told simply: Listen. Present. Deliver. Six client testimonials paginated cleanly. Every contact action is a personal email to Sue — no forms, no chat bots, no friction between a prospect and the person they're actually hiring. This is not a prettier version of a WordPress bio page. This is what a luxury real estate practice looks like when it's treated like one.

PREVIOUS SITE

WHAT WAS BUILT

Luxury Hero

Full-screen photography of a high-end Austin home with pool. One name. One city. One introduction.

Agent Biography

Sue Mercado's full story — born and raised in Austin, University of Texas undergraduate, American University graduate degree, seventeen years as a broker, one hundred percent referral based. Written to feel like meeting her, not reading a resume.

Credential Callouts

Certified Luxury Home Specialist and Certified Negotiation Expert — positioned as quiet confidence, not loud marketing.

Three Featured Listings

Hill Country Estate, West Lake Hills — $6,250,000. Live Oak Manor, Tarrytown — $4,895,000. Vista del Lago, Westlake — $8,400,000. Each presented as a curated object with photography, neighborhood, and price. Inquire Privately CTA on each.

Three-Step Process

I — Listen. II — Present. III — Deliver. The entire practice philosophy in three words.

Six Client Testimonials

Five-star rated, paginated across two sets of three. Real clients, real language, real trust.

Contact Section

"Let's find your next chapter." Email sue@suemercadorealty.com. Location: Austin, Texas. Start the Conversation button opens a direct mailto. No forms. No friction.

Sticky Navigation

About, Listings, Process, and Contact — always accessible. Austin, Texas location indicator in the header.

Mobile Hamburger Menu

Full responsive navigation for smaller screens.

Footer

Instagram, Facebook, and Email social links. Sue Mercado Realty branding. Curas site credit.

BUILT WITH

LovableClaudeHelvetica NeuePhotoshopIllustrator

THE SITE

VIEW SUE MERCADO REALTY → suemercadorealty.lovable.app →

What you're looking at is not a redesign. It's a proper introduction. Sue Mercado has been a luxury real estate broker in Austin for seventeen years — one hundred percent referral based, Certified Luxury Home Specialist, Certified Negotiation Expert. The original site read like a bio page. We rebuilt it around what her practice actually is: discreet, personal, unhurried, and deeply rooted in a city she has loved her whole life. Three featured listings from $4.895M to $8.4M. Six client testimonials. One email address. This is what Curas does. We don't make prettier versions of agent templates. We make the practice feel like the person running it.

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